As compared to Ben Hogan Icon irons – a traditional muscle-back blade design – and the award-winning PTx PRO irons, the Edge EX irons are very distinctive in a number of ways. Edge EX irons will offer average golfers the playability, forgiveness and feel that Ben Hogan once described as ‘… that blissful feeling that goes from your hands, up your arms, and into your heart.’”Įdge EX irons retain the traditional look and elegance that Ben Hogan irons are known for but have a confidence-inspiring shape and visual cues that mid-handicap golfers will appreciate. We continue to try to educate golfers that forged clubs are not reserved for only the best players in the world. “Some golfers who play the game just for fun or a few bucks in friendly games felt that our products weren’t for them. “Ben Hogan golf equipment has long been used by some of the best players in the world,” said Scott White, President & CEO of Ben Hogan Golf Equipment Company. Research conducted by the Ben Hogan Golf Equipment Company indicated that many ‘non-competitive’ golfers were intimidated by Hogan’s long-standing reputation for manufacturing golf equipment for the most discerning and accomplished players in the world. The Company antipates that Edge EX irons will attract a new segment of the market to the Ben Hogan brand. The new Edge EX irons were designed from the ground up to be extremely easy-to-hit. The new irons represent the latest in a long line of industry-changing Edge irons which were originally introduced by the Company in the late 1980s to the delight of golfers who appreciated their unique combination of forgiveness with the feel only a forged iron can provide. To learn more, visit us online at Ben Hogan is a brand of the Callaway Golf Company.Packed with Game Improvement Technologiesīen Hogan Edge franchise continues its rich tradition of exceptional performance with forged feel new iron designed for mid-handicap golfersįort Worth, Texas –The Ben Hogan Golf Equipment Company introduced the much-anticipated Edge EX irons today, designed for mid-handicap players who are serious about improving their games and playing to their maximum potential.
BEN HOGAN APEX CAVITY BACKED FORGED IRONS FULL
Today that dedication extends to woods, irons, hybrids, wedges, golf balls and a full line of accessories.
Since then, every model, every set, and every club has been held to the same rigorous standards of quality, craftsmanship and performance. Hogan first put his name on a set of golf clubs in 1953. The name Ben Hogan has been synonymous with uncompromising golf equipment since Mr. The Apex Edge Irons will be available at retail on April 15 and carry a manufacturer's suggested retail price of $1080 per set for graphite and $1000 per set for steel. The stock graphite shaft is the Apex Edge Graphite in 3 (regular) and 4 (stiff) flexes and the stock steel is the Apex Edge Steel, also in 3 and 4 flexes. The Ben Hogan Apex Edge Irons are available right- and left-handed in a standard set configuration of 3-iron through E (Equalizer) Wedge, with a 2-iron and F (Fairway) Wedge available separately. "But as good as these Apex Edge Irons look, the game-improvement technology they incorporate makes them an ideal high-performance option for players looking for a little more help from their equipment." "When it comes to classic golf clubs, Ben Hogan takes a back seat to no one," said Drew Isaacman, Vice President, Brand Management for the Top-Flite and Ben Hogan brands. Bright nickel/chrome plating helps to create the unmistakable look of a finely crafted Ben Hogan golf club. This not only ensures more solid contact, it also enhances playability from a variety of lies. A 180-degree undercut channel optimally places the center of gravity low and deep in the clubhead while raising the moment of inertia for added forgiveness and a high launch angle.Ī wide sole design serves to instill confidence, helping each iron to glide through the turf.
The new Apex Edge Irons are forged from soft 1020 carbon steel and laser welded for exceptional feel and playability. These new forged irons were designed to appeal to traditionalists seeking the unique combination of the unmistakable and classic lines of a Ben Hogan iron with game-improvement technology and playability. CARLSBAD, Calif.-(BUSINESS WIRE)-April 6, 2006-Ben Hogan®, part of the Callaway Golf Company (NYSE:ELY) family of brands, today debuted its new Ben Hogan Apex Edge® Irons, a forged, game-improvement iron with the classic styling that could only come from Ben Hogan.